Media Buying Strategy for 2020
For many media strategists and buyers, machine learning remains a bit of a mystery. Sure, the ability to apply sophisticated computer systems and artificial intelligence to problems sounds exciting, but can it actually help with optimizing media buying based on complex human behaviors and dealing with day-to-day advertising challenges? Simply put: Yes, it absolutely can. […]
Inside Facebook: Protecting Your Brand on Social Media
The following is a resource announcement (Q4, 2019) made available to The Social Group™ as a Facebook Partner Agency. One of our goals is for Facebook to be a platform that gives people a voice, while keeping them–and businesses like yours–safe. That’s why we’re focusing on brand safety in our latest Good Questions, Real Answers […]
Instagram Marketing Playbook for Brands During a Crisis
INSTAGRAM MARKETING FOR BUSINESS COVID-19 PLAYBOOK How brands can take action during a crisis Source: Facebook Marketing Partner Resources, The Social Group™ In the wake of the COVID-19 pandemic, people, communities and businesses around the world are facing a difficult time adjusting to a new way of life. For the world’s businesses, the health, […]
Social Media Marketing During a Pandemic
Social in a Time of Corona Woah, it’s heavy out there! Am I right? The entire world is affected by COVID-19. A lot of the things we take for granted in our everyday lives are closed or off-limits, creating a new normal. As Creators, we must use this opportunity to make people smile, and to […]
Social Media Tips During the Coronavirus (COVID-19) Pandemic
The coronavirus (COVID-19) pandemic has impacted nearly every single aspect of life throughout the world. Social distancing and the closure of businesses has significantly altered our economy and the way we communicate. If you or your team are managing social media accounts, it is important to remain cognizant of tone, messaging and the hardships […]
A Look at Big Brands’ COVID-19 Digital Marketing Strategy
The coronavirus disease 2019 (COVID-19) has no doubt caused significant disruption, hardship and uncertainty throughout the globe. While the vast majority of businesses and organizations are temporarily closed, our digital connection seems to be stronger and more vital than ever. Imagine for a moment what our world would look like twenty years ago without the […]
The Art of Flash Content: Tips for Capturing Content at Annual Events
Carli Cortez You have less than 12 hours to gather enough content to last you 365 days, GO. No pressure! Keep in mind a year full of holidays, national days, celebrity shout outs/birthdays, and make sure to stay on brand. So…a lot of pressure. Take a deep breath and make a plan, it’s the only […]
Social Media Ads: Basics of Facebook Boosting & Instagram Promoting
Social Media Ads: The Basics of Facebook Boosting and Instagram Promoting As organic reach continues to decline across Facebook and Instagram due to ever changing factors in their respective social media ads algorithms, social media advertising has become more and more important to ensuring that the content being developed is actually seen, heard and engaged […]