The Art of Trash Talking – Pro Sports’ Social Media Teams
from ESPN… What’s snarky, self-deprecating and smack-talking all at once? Well, your favorite team’s social media accounts, of course. It’s a fine line that social media accounts have to walk, especially in 2020/2021, but when they do it correctly, it makes internet magic. And in a year when sports fans have had to find a […]
Instagram Reels: A Guide
We’re excited to begin leveraging Instagram Reels: a new way for anyone — people, creators and businesses — to create and discover short, entertaining videos on Instagram. With Reels, you can record and edit 15-second multi-clip videos with audio, effects and new creative tools. Reels allow people to express themselves while entertaining others, whether that’s […]
Facebook and Instagram Verification Process
Have you ever wondered what you can do to obtain the coveted blue check verification? How do you apply? What happens when you do? What factors are considered? Here you’ll get the scoop on the verification process and ways to secure your accounts on Facebook and Instagram. Verification Badges Verified badges on Facebook and Instagram […]
The Social Media Measurement Journey
Focus on Metrics that Matter Begin with making a strategic decision on what is measurable that best aligns to your brand’s broader business goal. Consider what data is available and what tracking capabilities are possible through Facebook platforms or partners such as Instagram and Audience Network. Focus on metrics tied to a key business goal […]
Social Media Marketing During a Pandemic
Social in a Time of Corona Woah, it’s heavy out there! Am I right? The entire world is affected by COVID-19. A lot of the things we take for granted in our everyday lives are closed or off-limits, creating a new normal. As Creators, we must use this opportunity to make people smile, and to […]
Social Media Tips During the Coronavirus (COVID-19) Pandemic
The coronavirus (COVID-19) pandemic has impacted nearly every single aspect of life throughout the world. Social distancing and the closure of businesses has significantly altered our economy and the way we communicate. If you or your team are managing social media accounts, it is important to remain cognizant of tone, messaging and the hardships […]
Social Media Ads: Basics of Facebook Boosting & Instagram Promoting
Social Media Ads: The Basics of Facebook Boosting and Instagram Promoting As organic reach continues to decline across Facebook and Instagram due to ever changing factors in their respective social media ads algorithms, social media advertising has become more and more important to ensuring that the content being developed is actually seen, heard and engaged […]